Cowboy Magic was originally founded by Jim and Charlotte Cummings in 1994, providing high quality grooming products, including shampoos, conditioners, and finishing sprays & gels for the equine world. Its star product, concentrated Detangler & Shine gel created the category and continues to be the leading detangler and shine for horses.

It has become a staple product in tack boxes all around the world. Upon Jim and Charlotte’s recent retirements, their goal was to keep the legacy of Cowboy Magic ongoing.

To keep the tradition of making high quality formulas for grooming, Straight Arrow Products, Inc now includes Cowboy Magic in its stable of grooming lines.
Jim and Charlotte felt that Straight Arrow Products was the perfect fit, not only in keeping with the values of a family-owned and family-run business, but it also continues the tradition of the Cummings family providing the Cowboy Magic that consumers have enjoyed for 20+ years. Cowboy Magic… When Performance Counts!